Explore how innovative marketing tools and personalised content drive player engagement and business growth. This session delves into assessing key analytics to monitor, scaling branding through data-driven strategies, and integrating marketing into the game development cycle. With live examples, gain practical insights to elevate your marketing success by:

• Adopting innovative tools to fuel impactful digital campaigns.
• Personalising content by understanding player behaviour and preferences.
• Integrating data-driven branding into game development for cohesive growth.