THE WORLD'S ONLY EVENT FOR
GAME PUBLISHING AND MARKETING LEADERS

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Pawel Sobotkowski

Co-Founder & CMO Fornixa Games

Co-Founder & CMO of Fornixa Games (indie game development & publishing studio). With over 10 years of experience in IT, e-commerce and gaming industry, he has managed marketing activities, analytics, and engagement campaigns, leading cross-channel strategies, influencer marketing, and business expansion across indie and tech sectors. His expertise spans digital marketing, data management/business intelligence, strategic consulting, and business development. Now, as Marketing Director, he focuses on the publisher/studio’s exposure and PR, forging strategic partnerships, and growing an engaged gaming community.

Conference Day 2 - 10th September 2025

1:30 PM Panel Discussion – Beyond the Numbers: Transforming Data-Driven Insights into Action

This session will unpack the transformative role that data plays in game publishing, emphasizing its impact on decision-making and ROI measurement. From leveraging above and below the line metrics in mobile gaming, to setting up the right internal data infrastructure at a small to medium-sized studio, this panel discussion will detail best practices for embedding data into each stage of publishing through:

Creating a data hub that fits your studio’s needs.
Measuring and maximising ROI and applying mobile game analytics principles to other platforms.
Ensuring team-wide data literacy to drive cohesive and effective publishing strategies.

Check out the incredible speaker line-up to see who will be joining Pawel.

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