THE WORLD'S ONLY EVENT FOR
GAME PUBLISHING AND MARKETING LEADERS

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Robert Sillery

Head of Social Experience - Candy Crush Saga King

Robert has over 20 years of experience in the entertainment industry, with 17 of those immersed in the world of gaming. His journey in games began with console products before transitioning to Facebook titles, followed by 12 years focused on mobile F2P (Free-to-Play) gaming. Since joining King in 2017, he initially led several of King’s experimental products before taking on his current role, heading up the social experience of Candy Crush Saga. Drawing from his extensive background in console gaming, children’s entertainment products, and over a decade in casual mobile gaming, he develops and implements long-term product strategies designed to engage both new and existing audiences. • Full Name:

Conference Day 2 - 10th September 2025

3:30 PM Afternoon Plenary Panel Discussion – Building for Longevity: Sustaining Success in a Competitive Gaming Market

A panel of seasoned professionals will discuss what it takes to sustain long-term success in the ever-changing gaming industry. From navigating economic pressures to maintaining player engagement over time, panellists will share practical strategies and lessons learned from their careers such as:

Overcoming challenges posed by market saturation and competitive pressure.
Navigating evolving marketing trends such as the use of user generated content.
Building resilience and adaptability to thrive in a dynamic gaming environment.

Check out the incredible speaker line-up to see who will be joining Robert.

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