This session delves into the intricate dynamics of game intellectual property (IP) ownership between publishers and developers. It explores what constitutes strong game IP, how to distinguish good sales from sustainable success, and strategies for identifying untapped IP potential through:

• Defining roles and responsibilities to create a balanced approach to game IP ownership.
• Evaluating sales performance to determine the long-term strength of game IP.
• Spotting potential in lesser-known IPs and developing strategies for their growth.