This panel will outline strategies for fostering cross-team collaboration and aims to pinpoint common AAA and indie studio challenges. Panellists will detail how their publishing and development teams identify mutually beneficial connections, assess quantitative common goals, and strategize by:

• Leveraging player research to establish common ground and align goals between publishers and developers.
• Establishing best practices for proactive and effective communication across teams to minimize last-minute challenges.
• Outlining a phased communication framework that enhances collaboration throughout the production and publishing lifecycle.