Rovio’s internal Beacon Platform is more than just an infrastructure—it’s a strategic powerhouse for connecting with players, influencers, and transmedia audiences. This session will explore how Rovio leverages a platform like Beacon, and the data it collects, to drive seamless user acquisition, strengthen community ties, and expand its franchises beyond gaming by:

• Enhancing community engagement by integrating influencer collaboration into platform-driven marketing.
• Leveraging data insights to optimise user acquisition through transmedia storytelling.
• Strengthening long-term retention by aligning game, marketing, and user research analytics.