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There was so much to name and highlight during the Game Quality Forum 2023 - the only event to bring together Quality Assurance (QA), Localisation and Player Community professionals in one unique forum, and we are very proud to bring all of these together in this year's post-show report, as the global gaming community moves towards immersive, faultless, and accessible experience for their players! 

Read more and discover:

• Who attended 
• The key sessions & takeaways 
• Event highlights 
• Our 2023 speakers
• What our attendees had to say
• Our 2023 sponsors
• What's up next for GQF!

Download the full post-show report here >>>

DRIVING POSITIVE CULTURE AND CROSS-FUNCTIONAL COLLABORATION FOR THE GLOBAL GAMING COMMUNITY

AI has quite literally been a game changer for the gaming industry. Developers are benefitting from AI technologies before the games are released into markets across the globe, and once games are being played, AI is playing an increasing role in community management and support. This report focusses on the transformative impact of AI on three key functions within game development: Quality Assurance, Localization and Player Community and Support.

Download this report to learn more about:

• The utilisation of AI technologies in game development, from revolutionising processes and enhancing efficiency.
• The evolution and integration of AI through case studies from Europe, North America and APAC.
• The regulations governing AI integration across different regions.

Through comprehensive analysis and case studies, this report explores the ever-evolving landscape of the post-game development cycle, each function's interaction with AI and how it is shaping its present and future trajectories. 

The number of gamers worldwide is projected to reach 3.3 billion by 2027 (Statista). This has created unprecedented transformations for the industry, specifically for those in the post-game development cycle. The industry is in a constant state of change comprising of gaming habits, consumer trends and the integration of artificial intelligence which are all creating seismic shifts within three key functions: Quality Assurance, Localization and Player Community and Support. 

In this exclusive interview with Evgeny Kolev, Quality Assurance (QA) Manager at SEGA Sofia, he shares his unique insights into the evolving landscape of quality assurance practices.

Download this interview to learn more about:

• The increasing integration of artificial intelligence and automation technologies.
• The significance of effective communication and collaboration between teams.
• The challenges and opportunities ahead as the industry continues to innovate and adapt to changing technological and consumer demands.
  

This interview provides first-hand insights into how those in Quality Assurance are not just adapting to change but staying ahead of the curve to build their voice, bring back actionable change and include their contributions throughout the game development journey.

The number of gamers worldwide is projected to reach 3.3 billion by 2027 (Statista). This has created unprecedented transformations for the industry, specifically for those in the post-game development cycle. The industry is in a constant state of change comprising of gaming habits, consumer trends and the integration of artificial intelligence which are all creating seismic shifts within three key functions: Quality Assurance, Localization and Player Community and Support. 

In this exclusive interview with Katerina Florinskaya, Head of Localization, Strikerz, she shares his unique insights into the evolving landscape of localization practices.

Download this interview to learn more about:

• The potential benefits and limitations of AI, particularly in maintaining the human element crucial for accurate interpretation across cultures.
• The need for quick responses from Localization teams and the challenges and opportunities in areas such as market segmentation.
• The evolving market dynamics in the industry, including potential segmentation and the implications for both lower-cost and premium tiers.

This interview provides first-hand insights into how those in Localization are not just adapting to change but staying ahead of the curve.

The number of gamers worldwide is projected to reach 3.3 billion by 2027 (Statista). This has created unprecedented transformations for the industry, specifically for those in the post-game development cycle. The industry is in a constant state of change comprising of gaming habits, consumer trends and the integration of artificial intelligence which are all creating seismic shifts within three key functions: Quality Assurance, Localization and Player Community and Support. To gain insights into these developments, we interviewed three key personas in the post-game development cycle.

In this exclusive interview Jana Csanyi, Community Management Lead, Pixel Federation, she shares his unique insights into the evolving landscape player community and support practices.

Download this interview to learn more about:

• Trends in Player Community and Support: learn about the evolving demands of players for personalised assistance and the role of AI technologies.
• User Experience: explore how accessibility considerations and innovation intersect in the quest to deliver high-quality gaming experiences.
• Maintaining Work-Life Balance: discover effective strategies for promoting well-being and productivity.

This interview provides first-hand insights into how those in Player Community and Support are not just adapting to change but staying ahead of the curve to build their voice, create actionable change and ultimately enhance every player’s gaming experience.

Developments in artificial intelligence (AI) and machine learning (ML) applications in gaming have led to less reliance on manual input, changing the way that games are developed. Studios must now decide when and where it makes the most sense to use AI/ML. They need to consider whether it would be easier and better financially for a human to manually complete a low level and repetitive task, which could result in longer project leads and employee disengagement. Or whether it would be best for AI/ML to do this task, leaving humans more time to focus on tasks which require their input for nuanced decision-making.

As the gaming industry tries to find this “sweet spot” between AI/ML and human input, we provide insights from David King, Director of Technology at Electronic Arts (EA) and Adrian Maroiu, Automation Architect at DICE, about how they balance AI/ML and human input. This commentary will provide exclusive insights to help you achieve maximum value, ROI and employee satisfaction.

Read more to discover:

• What is the ‘sweet spot’ and why is it important?
• The challenges of finding the ‘sweet spot'
• Top approaches to finding the ‘sweet spot’
  

Download the full report here >>>

Dive into the insights of a compelling past presentation featuring Neil Alex Long, Tarek Nijmeh, Maxim Mizin & Victor Alonso Lion, at PTW! This session, held at GQF 2023, explores the profound impact of Automation and AI across Localization, QA, and Player Support.

Uncover the benefits gained from cutting-edge technologies and the challenges faced by the gaming industry. The panel shares their experiences and recent use cases, providing valuable perspectives on navigating the ever-evolving landscape of gaming.

Although the session has concluded, the knowledge shared remains relevant. Explore the strategies discussed to prepare for the future and discover where to begin in adopting these transformative technologies.

Dive into Estelle Bailly's insightful session where she unveils strategies to conquer imposter syndrome. This downloadable session from our 2023 event provides in-depth insights and valuable tips, offering a roadmap for creating a workplace where teammates feel not just welcome, but truly empowered and safe.

Explore the secrets of personal growth and discover practical approaches to foster a thriving professional environment. Embark on a journey towards building a workplace culture that inspires confidence and collective success!

Delve into the realm of player feedback with Sara Supply, Director of Operations, and Jo Scott, Player Support Manager, from Small Giant Games, in this insightful past presentation. Having explored the psychology of feedback, the duo sheds light on practical strategies to protect your company and team from the negative aspects of player input.

Reflect on the reasons behind our reactions to negative feedback, understand the motives of different complainer groups, and learn the inherent benefits within negative feedback. Gain insights into de-escalation techniques, the handling of both direct and indirect feedback, and discover tools for preventative care that extend beyond the Player Support team.

Equip your team with valuable insights gained from real-world experiences and navigate the feedback landscape with confidence!

Player experience and player community are essential parts of the game quality lifecycle that can contribute to the success and longevity of a video game. A positive player experience enhances player retention and satisfaction, leading to a more engaged player base. This increased engagement can result in higher revenue, positive word-of-mouth advertising, and a larger player community. In addition, a thriving player community creates a sense of belonging and encourages players to stay engaged with the video game. Players who feel connected to the community are also more likely to remain loyal and invested in the game over an extended period. A strong community can also generate a buzz around a game and attract new players. Furthermore, the community provides valuable feedback that can be used to improve the game, enhancing the overall player experience. 

Ahead of this year’s Game Quality Forum, we explore the top gaming statistics and how studios can improve player experience and build a stronger player community, to deliver a next-generation gaming experience. 

Download the full report here! >>>

With ‘quiet quitting’ becoming more prominent and outsourcing on the rise, it has never been more important for the gaming industry to successfully navigate these changes, to avoid high staff turnover, employee burnout and loss of company identity.

Ahead of the upcoming Game Quality Forum Global 2023, we were joined by Cheryl Platz, Director of User Experience, Player Platform, Riot Games and Mike Kim, Localisation Director, Kong Studios, Inc., as they share their experience navigating the industry’s shift to outsourcing and the changing employee environment. In this interview Cheryl and Mike, explore top solutions, key success metrics and future goals, to help you remain competitive in the market, retain your workforce and improve employee satisfaction.

Read more to discover:

• How the shifting employee environment and the move to outsourcing is affecting Riot Games and Kong Studios Inc.
• The greatest challenges with the shift to outsourcing and the changing employee environment, and the solutions utilised to navigate these challenges
• The KPIs used to measure the impact of these solutions
• Predictions for outsourcing and the employee environment in the future

Download the full interview here! >>>

Download our brand new 2022 Post Show Report to view:

🎮 All the highlights of the events including the matching t-shirts, on-site competitions, afternoon session stretches, Women in Gaming lunch and much more!

🎮 The key interactive discussions and takeaways from industry leaders on how to drive up game quality and build a user experience that is nothing less than exceptional

🎮 Audience Overview: see what companies attended, how many attended and their seniority - who might you get the chance to connect with next year?

🎮 Testimonials and more! 

Thank you to everyone who joined us in Amsterdam and we hope to see you again in 2023! 👾 p.s. try to find yourself in the pictures! 

The need for more diversity and inclusion within games is becoming more apparent in today’s climate, with many game avatars and storylines not being tailored towards minority groups, resulting in a lack of new user engagement and retention. This is also a work in progress for the games industry itself, with insufficient representation of minority groups in leading roles. Change is more important now than ever before, to appeal to wider markets, encourage and retain new users, and improve company cultures across the entire industry.

Ahead of this year’s Game Quality Forum, we spoke exclusively to Chelsea Curran Adams, Director of Quality Assurance for Fortnite at Epic Games, about the level of diversity in the games industry, the challenges and benefits of more diverse games, and initiatives for driving change within gaming.

Download the full interview now >>>

Ahead of this year’s Global Game Quality Forum, this comprehensive industry report will provide you with the unique opportunity to explore the current state of AI, automation and ML solutions in the gaming industry.

It will also delve into the impact of the pandemic, the challenges, drivers and strategies for successfully implementing these technologies, plus commentary from David King, Director of Technology at Electronic Arts (EA), where he provides his key insights on our industry results for this year.

Download the full report now >>>

Additional benefits to downloading this report:

• Discover the proportion of companies who are implementing AI, automation and ML solutions
• How much companies prioritise implementing AI, automation and ML solutions
  
• Learn about the maturity of AI, automation and ML solutions in the gaming industry
• Find out how these technologies will affect company operations in the years to come
  

The need for more diversity and inclusion within the games industry is becoming more apparent in today’s climate with the insufficient representation of minority groups in leading roles. Thus, change is more important now than ever before, to attract, retain and improve company cultures across the entire industry.

Ahead of this year’s Global Game Quality Forum, this infographic includes key insights from the Ukie Diversity Consensus Report 2022 on the current state of the games industry workforce, highlighting areas such as age, ethnicity, gender, sexuality and mental health, to help you drive change and improve diversity and inclusion in the games industry. 

Download the full infographic now >>>

Take a look at the sponsorship & exhibition opportunities available at Game Quality Forum. Fill in the form below or request it by email here.