The role of QA within gaming studios has come a long way from its roots in bug detection. With a big push for shifting left in the production cycle and with QA functions looking to other areas to add value to the player gaming experience -there is a real opportunity for the function to provide analytical capabilities to the business. QA is in a unique position to provide insights which can be utilised not only by production and dev teams but also for publishing and customer support too. Join this workshop to share ideas on how to strengthen this opportunity within your function, and collaboratively examine ways to open this conversation within your studio.