With all arrows leading to AI in higher management, how do we keep the focus on quality and not go bankrupt in the storm of hyper-automation. Overly streamlined game design was one of the reasons why several major games failed in 2024. Can we also lose the player's attention due to the game translation being "too mechanical"?

Join this panel to hear our panellists tackle the following questions:

-        Where do you place game localization today on the "industry - craft - art" scale?

-        How do you measure translation quality, and to what level does the industry react to translation quality?

-        How have MT projects impacted cost savings given post-editing QA? Is this scalable?

-        How do you deal with faster burnout of linguists who mostly do MTPE?