In an era of growing workloads and increasing demands, how can localization teams ensure that their craft—and ultimately, the player experience—remains the top priority? This session explores how streamlining workflows and reducing administrative overhead can empower localization professionals to focus on authenticity, cultural nuance and delivering truly player-first experiences.

This presentation will discuss:

-            What do we mean by ‘the craft’ and how can we protect this?

-            Practical insights from a localization team that has successfully shifted focus back to the craft and how this has impacted player experience

-            How restructuring workflows can remove inefficiencies without compromising authenticity

-            Balancing operational efficiency with the creative and cultural depth that players expect