ONE STEP AHEAD: Safeguarding your assets, promoting your department, and accelerating innovation in a world where change is the only constant
11-12th March 2025 | Meliá, Berlin
Agenda Day 2
8:30 am - 8:40 am
OPENING REMARKS FROM THE CHAIRPERSON
Lucy Johnson -
Partner & Chair,
HGF
8:00 am - 8:30 am
REGISTRATION & COFFEE
8:40 am - 8:45 am
LIVE POLLING
8:45 am - 9:20 am
LIGHTNING PRESENTATIONS: BIG, MEDIUM, SMALL – HOW WE MANAGE OUR IP PORTFOLIO AND TEAMS
Verena Potting -
VP IP,
Berry Global
Kathrin Koerner - SVP, Global Head of Patents and Scientific Services, Managing Director Merck Patent, Merck Gruppe
Donato Pasquariello - Director IP, Ericsson
In ten minutes one after the other, three separate companies will present how they manage their portfolio and teams, and how they organise their processes in a nutshell.
Sometimes, it’s easy to get lost in the day to day of operations and processes, reason for which taking the time to look elsewhere can be a breath of fresh air, an opportunity to revisit some of your longstanding processes and consider how they might be different, or more efficient. Join to hear about other companies’ internal structures for inspiration, and take the opportunity to rethink and revamp yours for improved productivity, happier employees and optimal protection of your assets.
Kathrin Koerner
SVP, Global Head of Patents and Scientific Services, Managing Director Merck PatentMerck Gruppe
9:20 am - 10:05 am
ROUNDTABLE 1: WORKING WITH BORDER CONTROL TO LIMIT FAKE GOODS
9:20 am - 10:05 am
ROUNDTABLE 2: DOES THIRD PARTY LITIGATION FUNDING IMPROVE ACCESS TO JUSTICE?
9:20 am - 10:05 am
ROUNDTABLE 3: TWO SIDES OF THE SAME COIN – IP, AI AND DATA
9:20 am - 10:05 am
ROUNDTABLE 4: NAVIGATING THE OPEN SOURCE REVOLUTION
10:10 am - 10:40 am THINK TANK: ADDING IP VALUE – HOW TO DO MORE WITH LESS
Lucy Wojcik - Chief IP Counsel, OcadoIn an age of recession, IP counsel must increasingly adopt more sophisticated approaches to optimising budget, resources and manpower whilst still delivering strategic value. Data-driven decision-making and leveraging analytics is increasingly becoming of great importance to help identify priorities quickly and optimise workflows, as well as adopting strategies to automate complex processes such as patent landscaping and competitive intelligence. Strategic outsourcing, defining commercialisation goals, and aligning with long-term innovation plans – join this session to discover fresh strategies for you to do more with less.
• Discover ways to implement analytics to assess IP assets, define priorities and divest non-essential patents and trademarks
• Analyse the importance of risk-based budgeting, focusing on protecting critical IP in high-risk jurisdictions and scaling back in areas with lower exposure
• Explore monetisation opportunities, such as licensing or selling underutilised IP assets to generate revenue
10:10 am - 10:40 am 1:1 BUSINESS MEETINGS
10:45 am - 11:15 am COFFEE & NETWORKING BREAK
10:40 am - 11:10 am 1:1 BUSINESS MEETINGS
11:20 am - 11:50 am THINK TANK: CREATING AN OPTIMAL LICENSING PROGRAM – AND MAINTAINING IT
Alexander van Eeuwijk - Head of IP, SignifyCreating and maintaining a successful licensing program requires careful planning, strategic partnerships, and ongoing care. Done correctly however, it can reinforce status and maximise revenue opportunities, further establishing the IP department as a profit centre for the business. But how can in-house counsel ensure licensing agreements align with business objectives? And how can assets be protected from misuse?
• Delve into the importance of fostering strong relationships and open communication with licensees to resolve issues quickly and ensure mutual success and respect
• Discover ways of monitoring licensee activities at all times to ensure the terms and conditions of the agreement are consistently met
• Discuss the importance of ensuring licensing agreements support the company’s strategic objectives and protect the core value of assets
11:20 am - 11:50 am 1:1 BUSINESS MEETINGS
11:55 am - 12:25 pm
PRESENTATION: THE LATEST SCOOP – SHARING SUCCESSFUL (AND UNSUCCESSFUL) CASES FROM THE UPC
12:30 pm - 1:00 pm COFFEE & NETWORKING
12:30 pm - 1:00 pm
1:1 BUSINESS MEETINGS
1:00 pm - 2:00 pm
LUNCH
2:05 pm - 2:35 pm LIVE DEMOS | COFFEE & NETWORKING BREAK
2:05 pm - 2:35 pm 1:1 BUSINESS MEETINGS
2:40 pm - 2:45 pm
LIVE POLLING
2:45 pm - 3:45 pm
INTERACTIVE WORKSHOP: RESTRICTED ACCESS – STRATEGIES TO MANAGE TRADE SECRETS AND CONFIDENTIAL INFORMATION
In this interactive workshop, group together with your peers and discuss a hypothetical trade secret scenario given to you at the table. Formalise a strategy around it, share your
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Global IP Exchange Europe 2025
ideas and insights with the room at the end of the session, and walk away with potential solutions to a variety of trade secret related scenarios. Trade secrets and confidential information continue to pose an issue for IP in house counsel. Unlike patents, they cannot be protected by law, and must rely on efficient safeguarding processes to remain secret. Yet, leaks and miscommunications persist in companies, and in house counsel must take action now to continue to innovate strategies to protect some of their biggest assets, especially with the onset of AI.
- Home in on the importance of educating other departments to limit confidential information or trade secrets leaking
- Assess the impact of AI on your trade secret protection strategies, and what measures should be put in place to ensure confidential information remains secure
- Weigh in on what measures can be implemented to safeguard trade secrets within the context of working with third parties
