Creating and maintaining a successful licensing program requires careful planning, strategic partnerships, and ongoing care. Done correctly however, it can reinforce status and maximise revenue opportunities, further establishing the IP department as a profit centre for the business. But how can in-house counsel ensure licensing agreements align with business objectives? And how can assets be protected from misuse?

• Delve into the importance of fostering strong relationships and open communication with licensees to resolve issues quickly and ensure mutual success and respect

• Discover ways of monitoring licensee activities at all times to ensure the terms and conditions of the agreement are consistently met

• Discuss the importance of ensuring licensing agreements support the company’s strategic objectives and protect the core value of assets