In today’s rapidly evolving global marketplace, aligning trademark protection with business expansion requires sophisticated strategy and resource optimization. This interactive session offers practical insights from experienced U.S. trademark portfolio managers, presenting innovative approaches to build and maintain a robust international trademark portfolio while maximizing budget efficiency. Drawing from extensive experience in cross-border brand protection, we'll explore proven methodologies that bridge European and American trademark practices and look beyond to key markets in APAC, the Middle East, and Latin America.

* Master advanced portfolio management techniques that balance comprehensive protection with cost containment, including strategic filing approaches, maintenance optimization, and effective budget allocation across multiple jurisdictions.

* Gain insider perspectives on navigating the complexities of U.S. trademark practice, including recent USPTO developments, enforcement strategies, and key considerations for European companies entering or expanding in the American market.

* Discover practical frameworks for leveraging the Madrid Protocol system effectively, including strategic considerations for base application selection, managing central attack risks, and optimizing subsequent designations to align with business growth.

* Learn proactive approaches to portfolio auditing and rationalization that can generate significant cost savings while maintaining robust brand protection across key markets.