In an age of recession, IP counsel must increasingly adopt more sophisticated approaches to optimising budget, resources and manpower whilst still delivering strategic value. Data-driven decision-making and leveraging analytics is increasingly becoming of great importance to help identify priorities quickly and optimise workflows, as well as adopting strategies to automate complex processes such as patent landscaping and competitive intelligence. Strategic outsourcing, defining commercialisation goals, and aligning with long-term innovation plans – join this session to discover fresh strategies for you to do more with less.

• Discover ways to implement analytics to assess IP assets, define priorities and divest non-essential patents and trademarks

• Analyse the importance of risk-based budgeting, focusing on protecting critical IP in high-risk jurisdictions and scaling back in areas with lower exposure

• Explore monetisation opportunities, such as licensing or selling underutilised IP assets to generate revenue