On Lu specializes in monetizing intellectual property (IP) – selling, buying, cross-licensing, attracting investor funding, increasing valuation, defending against litigation, etc. He works with some of the most prestigious tech titans in the Europe, Asia, and the U.S. to convert their IP cost centers into profit centers. To do this, oN leverages a decade of extensive litigation experience before the International Trade Commission (ITC) and in federal district courts around the country. oN serves as Chief IP Officer for the European Innovation Academy (EIA), where he teaches the IP curriculum he created that has trained 7,000+ startups from 100+ countries. Before becoming a lawyer, oN earned his M.B.A., and spent a decade launching U.S. dot.coms internationally.