View two popular sessions from the Global IP Exchange USA 2022 which was held on the 25th & 26th of January 2022 in San Diego.
The annual Global IP US Exchange brings together 70 of the leading Chief IP Counsels and Director of Patents, Brand Protection, Trademark, Anti-Counterfeiting and Licensing, who are all looking to discover new ideas, make connections and find new solutions to their challenges.
We are also running the European edition of the event in March. If you are interested in attending the next Global IP Exchange in Europe or US, please contact info@exchangeevents.co.uk.
View the presentation above with Jonas Bruzas, Vice President and Chief Counsel Global Law, IP and Operations at Mondelez and Troy Grabow, Associate General Counsel, IP and Product at PAX Labs at the Global IP Exchange US 2022 as they share insights on:
• Pioneering responses to counterfeit trends to best protect your company from evolving threats
• Fighting counterfeit suppliers to prevent public harm being affiliated with your brand
• Evaluating the role of online marketplaces in policing the sale of counterfeit goods
• Utilizing law enforcement and government agencies to construct the best response to counterfeit suppliers.
• Evaluating which patents are most valuable to increase monetization opportunities
• Culling the portfolio in view of resource constraints
• Reimagining the structure of your IP portfolio to remove ambiguity and promote optimum efficacy
Global IP Exchange Opening Panel Discussion: The Dangers Of Counterfeit Goods: Combating Their Effect On Your Brand Reputation