Welcome to the Global IP Exchange US 2022 On-Demand Videos!

View a selection the presentation videos from the Global IP Exchange USA 2022 which was held on the 25th & 26th of January 2022 in San Diego.

This annual Global IP US Exchange brings together 70 of the leading Chief IP Counsels and Director of Patents, Brand Protection, Trademark, Anti-Counterfeiting and Licensing, who are all looking to discover new ideas, make connections and find new solutions to their challenges. We are also running the European edition of the event in March. 

If you are interested in attending the next Global IP Exchange in Europe or US, please contact info@exchangeevents.co.uk.

Global IP Exchange Panel Discussion: Looking Past The Pandemic: Nurturing A Cohesive Team Identity Through Internal Collaboration

View the presentation above with Eric Rogers, IP Counsel and Business Development Leader at AGC Automotive Americas and Nidhi Nahar, Head of Patents and Open Source at Block at the Global IP Exchange US 2022 as they share insights on:

•Implementing methods to reduce online fatigue and ensure key metrics are maintained

• Increasing awareness of the role of IP throughout your company to ensure internal cohesion and understanding

• Facilitating internal education to ensure departments are complying with IP legislation

• Aligning your team with the company ethos and values to reaffirm its relevance to other departments

• Bolstering team moral by encouraging a pastoral overhaul to limit talent loss

• Utilizing technological strategies to ensure clear channels of communication throughout your company.

Global IP Exchange Plenary Session: Prioritizing Competitor Research And Analysis To Remain Ahead Of Industry Rivals

View the presentation above with PatSnap at the Global IP Exchange US 2022 as they share insights on:

• Strengthening your competitive advantage by proactively monitoring competitors’ R&D strategies and technological landscapes

• Adapting swiftly to new market situations without any negative business impacts by observing early stage competitive activities

• Harnessing technological solutions to ensure a deep analytical sweep of competitors’ innovation strategies and the development of technology fields relevant to you

• Identifying emerging competitors and new entrants early to create proactive recommendations for strategy.

Global IP Exchange Plenary Presentation: Maximize The Effectiveness Of Third Party Relationships To Efficiently Combat Costly And Time Consuming Infringements

View the presentation above with Eric Hawk, Americas Regional Director- Anti-Illicit Trade, Corporate & Fiscal Affairs at Japan Tobacco International at the Global IP Exchange US 2022 as he shares insights on:

• Evaluating the correct body to engage with to oppose infringements in a compliant and resource-efficient way

• De-mystifying government body processes to effectively utilize protective legislation

• Building a nuanced strategy to enable productive liaisons with outside counsel

Global IP Exchange Opening Panel Discussion: The Dangers Of Counterfeit Goods: Combating Their Effect On Your Brand Reputation

View the presentation above with Jonas Bruzas, Vice President and Chief Counsel Global Law, IP and Operations at Mondelez and Troy Grabow, Associate General Counsel, IP and Product at PAX Labs at the Global IP Exchange US 2022 as they share insights on:

• Pioneering responses to counterfeit trends to best protect your company from evolving threats

• Fighting counterfeit suppliers to prevent public harm being affiliated with your brand

• Evaluating the role of online marketplaces in policing the sale of counterfeit goods

• Utilizing law enforcement and government agencies to construct the best response to counterfeit suppliers.

Global IP Exchange Plenary Session: Facilitating Brand Partnerships: Strategies And Solutions For Protecting Your IP And Brand Identity Whilst Gaining Maximum Exposure And Profit

View the presentation above with Deborah Davis Han, Director of Legal at The Clorox Company at the Global IP Exchange US 2022 as she shares insights on:

• Ensuring company values align when assessing potential partnerships to maintain a positive brand reputation

• Defining clearly who owns IP in a collaborative agreement to ensure a lasting and profitable partnership

• Implementing stringent policing strategies to ensure that your IP is best protected whilst also being utilized for maximum income

Global IP Exchange Fireside Chat -Corporate Activism: What Effect Do Distinctive Company Values Have On Brand Reputation?

View the presentation above with Cathy Lueders, Assistant General Counsel, SVP - US Markets, Mastercard, at the Global IP Exchange US 2022 as she she insights on:

• Evaluating how to maintain a strong brand ethos without alienating sections of the public

• Adopting strategies to react to potentially volatile social and political events to ensure your brand remains current and ethically sound

• Reflecting on past company values and mistakes to ensure relevancy and sustainability in your industry

Global IP Exchange Panel Discussion: Clarifying The Value of Your IP Portfolio To Ensure Optimal Profits

View the presentation above with Volvo, Raytheon Intelligence and Space and Meta, at the at Global IP Exchange US 2022 as they shares insights on:

• Evaluating which patents are most valuable to increase monetization opportunities

• Culling the portfolio in view of resource constraints

• Reimagining the structure of your IP portfolio to remove ambiguity and promote optimum efficacy

Global IP Exchange Fireside Chat: Trade Secret Management: Augment Your Strategy To Ensure Comprehensive Protection

View the presentation above with Kim Jessum, Chief IP Counsel, Associate General Counsel at Heraeus at the Global IP Exchange US 2022 as she shares insights on:

• Uncovering the tactics of others to supplement your own trade secret strategy

• Considering whether federal courts or trade courts are best suited to protect your trade secrets

• Evaluating what effect the Trade Secret Act has had on your company protection five years after it was enacted

Global IP Exchange Closing Keynote Presentation: Navigating Legislative Changes Across Multiple Jurisdictions To Effectively Consolidate Your Global IP Portfolio

View the presentation above with Patrick Kilbride, Senior Vice President of the Global Innovation, Policy Center and the Vice President for International IP at US Chamber of Commerce at the Global IP Exchange US 2022 as he shares insights on:

• Harnessing knowledge of the legal variations in Asia and Europe to ensure legislative compliance

• Identifying how cultural differences affect cross country collaboration to ensure enduring and productive relationships

• Appraising commercial opportunities in IP hotbeds (e.g. France and Germany) to leverage your global docket