North America's Premier Invitation-Only Gathering for Senior IP & Brand Protection Leaders
January 28 - 29, 2025
| Austin Marriott South,Texas
A Fresh Perspective – Navigating Uncertainty and Rapidly Evolving Law to Set Yourself Up for Success in 2025
Bad actors are getting ever more creative in the continuing whack-a-mole game against patent and brand infringements, the economy continues to exert pressure on businesses and IP portfolio management plans, potential AI regulations are causing confusion and the FTC’s ban on NDAs is putting trade secrets at risk. Tried and tested approaches are not showing the desired results and a fresh perspective is urgently needed.
Global IP Exchange US is an invitation-only event offering you access to 70 top leaders within patent, trademark and brand protection, designed to help you push beyond the boundaries of established processes. Join a plethora of thought leadership and interactive sessions and be inspired by the experiences of peers from a unique mix of industries including technology, retail, life sciences, and manufacturing. Discover the potential of new solutions on the market through curated one-to-one meetings that let you complete weeks of procurement due diligence in just two days.
Secure Your Place at Global IP Exchange USA
If you are interested in attending, contact our Global IP Exchange Team!
2025 Speakers Include:
Stephen Lee
Chief IP Counsel
Target
Ian Cohen
AVP, Global IP and Data Protection Counsel
AECOM
Lauren Dienes-Middlen
Senior Vice President, Assistant General Counsel - IP
WWE
Paula Kelly
Associate General Counsel - IP
Mars
Carolyn Brougham
Senior IP Counsel
Mars
Brienne Terril
Senior Director and Senior Managing Counsel, Co-Head of IP Legal
BNY
Tenley Krueger
Vice President of IP
Technip Energies
Lucy Johnson
Partner & Chair
HGF
Jared Gell
Manager, Brand Protection
Reebok
Aamir Haq
Vice President & Associate General Counsel, Patents and Trade Secrets
Hewlett Packard Enterprise
John Flynn
Associate General Counsel
IBM
Jeni Zuercher
Director, Global Brand Protection
YETI
Aaron Barkoff
Associate Vice President - General Patent Counsel, IP Litigation
Eli Lilly
Dennis Jung
Head of IP
PHC Holdings (Ascensia and Epredia)
Ann Valdivia
Associate General Counsel - IP
USAA
Andy Forsythe
Head of Brand Protection
Nissan Group of North America
Sarita Venkat
VP & Deputy General Counsel, Global Litigation & Competition
Cisco
Jonathan Torres
Associate General Counsel, Patent Licensing, and Open Source
Meta
Tom Schwarz
Executive Director, DFW Local
SAG-AFTRA
Lindsey Furtado
Head of Trademarks, Copyrights, Domains, and Brand Protection
Block
Chinenye Okafor
Head of IP and Patents
Fluence Energy
Caldwell Camero
Associate General Counsel, Global IP & Technology
Fluke
Jeb Shookman
Head of IP for US, Vice President
ABB
Carey Prill
Patent Trial Attorney & Partner
McAndrews, Held & Malloy
Michael Carrozza
Partner
McAndrews, Held & Malloy
Moving with the times – Staying up to date in a fast-paced world
From the FTC’s ban on NDAs through to the proposed PERA and PREVAIL Act which could potentially aggravate rather than improve troll activity, IP leaders must remain continuously vigilant and aware of new legislation, laws and developments to ensure their companies are compliant and their IP assets protected. Amidst political uncertainty and incoming bills, listen to a series of 15 minute lightning presentations led by experts, designed to help you focus in on some of the new developments occurring in the IP space.
Flying blind –
Navigating the unruly waters of AI
Navigating the unruly waters of AI
Despite President Biden’s executive orders and Colorado’s first-in-nation law, AI is still largely unregulated in the US, with companies unsure as to how to make use of it in a compliant and ethical way. Start the event by hearing from a representative of SAG-AFTRA, and the agreement that resulted from the strike that is helping to pave the way to a better regulated AI, or have your say in a breakout panel discussion focused on what the AI Act of the US will look like.
IP warfare –
Strategies to fight bad actors and protect your assets
With the role of IP leader necessarily comes the threat of misuse or infringement. For brand protection professionals, the whack-a-mole game of counterfeiting continues to pose an issue, while from a patent and trademark perspective, bad actors take the shape of trolls, either registering marks before legitimate brands have a chance to or buying them in order to litigate against those who use something similar. Hear what strategies Target’s Chief IP Counsel Stephen Lee has implemented to combat trademark fraud, hone in on the benefits of working with customs and border control to limit counterfeiting import or take time to discuss as a group tactics to manage misuse of your brand name or domain.
Cross-border tactics – Developing your IP portfolio across local and foreign jurisdictions
As legislation continues to develop and a recession looms, it is imperative for IP lawyers to manage their portfolio, and to manage it well – discuss what strategies you have implemented to file across different jurisdictions during a Think Tank led by Technip Energies’ Vice President of IP Tenley Krueger, or take the time to reflect on the UPC and what it means for your business in Europe.
A seat at the business table – Demonstrating the value of IP to stakeholders
IP operates largely behind the scenes, only truly coming to the surface when something goes wrong. For this reason, IP leaders must be able to act as translator between law and business departments, and to demonstrate the importance of IP, both to upper management for increased buy-in, but also to employees to minimise the risk of leaks and non-compliance. Learn to quash IP’s reputation as ‘the no department’ during a panel discussion featuring Novartis’ Head of IP Platforms Carol Fang, or join the Shared Experience Roundtables to reflect on your approaches with your peers.
TRACKS
Global IP Exchange US may be a cross-industry event, but we encourage delegates on the afternoon of day one to regroup and delve deeper into challenges specific to their industry or function. Join one of the following:
- Brand protection track
- Pharma/biotech track
- General track
SHARED EXPERIENCE ROUNDTABLES
Get to know your peers at the very beginning of the Exchange by joining a table and finding in a twenty minute slot one challenge you all have in common. Make it a goal to discover a variety of ideas to solve it, and share them again together during the round-up session at the end of the Exchange.
CONTRACT WORKSHOP
Join a table and discuss one of the contracts at hand, from a software licensing agreement to an NDA. Delve into the details as a team, and identify points of contention that make or break it.
FOCUS ROOMS
Focus Rooms aim to offer you a personalised angle to your challenges. Before the Exchange, you will have the option to submit an issue you are currently facing that you do not see on the agenda, after which fellow peers will be invited to discuss off-the-cuff ideas and come up with a solution as a group.
ONE-TO-ONE BUSINESS MEETINGS
Take part in pre-scheduled meetings with best-in-class services providers that have been hand-picked to match your unique business requirements.
PANEL DISCUSSIONS
Discover and reflect upon multiple opinions, offered up by senior thought leaders and aimed at answering some of your most pressing challenges. Alternatively, share your own insights by taking part in a breakout panel discussion, a panel with a twist, designed to create an ongoing conversation amongst everyone in the room through facilitated live polling or Q&A.
PRESENTATIONS & CASE STUDIES
Hear from subject matter experts as they share insights into legislative updates, transformational in-house projects, and industry best practices.
THINK TANKS
By advanced selection only – These breakout, closed-door discussions, encourage every participant in the group to create a plan, discuss a challenge or solve a problem to enable a group effort and achieve successful outcomes.
Who Attends the Global IP Exchange?
Testimonials
Our 2025 Sponsors
Contact Us
If you are interested in attending the Global IP USA Exchange, please contact info@exchangeevents.co.uk.
Get involved with the latest discussions around IP, Patent, Trademark, and Brand Protection and receive speaker, sponsor, venue, and content updates about the Exchange by following us across our social media channels.
Get involved with the latest discussions around IP, Patent, Trademark, and Brand Protection and receive speaker, sponsor, venue, and content updates about the Exchange by following us across our social media channels.
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QUESTIONS?
Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: +44 (0) 207 368 9484
Fax: 44 (0) 207 368 9301
Email: exchangeinfo@iqpc.com
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