Caldwell has served as in-house IP counsel for almost 25 years for multi-billion-dollar global companies. She is Chief IP Counsel for Fluke and Fluke Health Solutions and Chief Trademark Counsel for Fortive, Fluke’s parent company. Her team supports Fluke’s growth and innovation in an industry that is evolving from traditional hardware-based products to software and AI-enabled workflow solutions and services. Under her leadership, the Trademark Team provides support for all of Fortive’s operating companies. Caldwell also manages the patent and trademark work for Fluke Health Solutions, which leads the biomedical and radiation detection markets. Caldwell’s career has given her extensive IP experience across a variety of industries, including industrial technology and manufacturing, food, CPG, consumer electronics, retail, and home improvement.
The whack-a-mole game of counterfeiting continues, but of recent years, schemes have become increasingly elaborate. With scams and phishing now taking centre stage and gravely affecting brand reputation and revenue, companies are increasingly having to come up with strategies that match the sophistication of such counterfeiting. The responsibility has also naturally shifted: while brand protection professionals might have been alone in tackling this beforehand, it has now become clear that everyone in the business, be it upper management, sales or marketing, must get involved and work together in order to detect these scams early and shut them down before the brand is affected.
Check out the incredible speaker line-up to see who will be joining Caldwell.
Download The Latest Agenda