Jared Gell joined Reebok in 2023 and spearheads the Brand Protection and MAP Administration programs in the United States. Mr. Gell has been involved in the outdoor and athletic space for close to two decades. He has spent time working at brick-and-mortar retail, with outdoor industry manufacturers and as a consultant on the agency side. Jared is a proud graduate of Syracuse University.
The whack-a-mole game of counterfeiting continues, but of recent years, schemes have become increasingly elaborate. With scams and phishing now taking centre stage and gravely affecting brand reputation and revenue, companies are increasingly having to come up with strategies that match the sophistication of such counterfeiting. The responsibility has also naturally shifted: while brand protection professionals might have been alone in tackling this beforehand, it has now become clear that everyone in the business, be it upper management, sales or marketing, must get involved and work together in order to detect these scams early and shut them down before the brand is affected.
Check out the incredible speaker line-up to see who will be joining Jared.
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