The legal department has for too long been cast to the background and circumvented with its image of pushing back projects with lengthy validation processes. While the IP department puts out fires, this also means that the wider company does not see the successes that take place behind-the-scenes, noticing only when something goes wrong. In house IP counsels must be equipped to raise awareness around the importance of IP within the compliance, privacy and brand protection framework, in order to ensure themselves a seat at the business table.
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