Kelly McManus

Director of Client Relations Computer Packages Inc.

Kelly McManus is the Director of Client Relations at CPI, where she leads the Client Relations team and brings over 14 years of expertise in intellectual property (IP) management. With a deep understanding of the complexities surrounding patent and trademark portfolios, Kelly works closely with organizations worldwide to streamline operations, enhance data quality, reduce risk, and boost revenue. She continually advises on best practices, ensuring clients remain competitive in evolving markets. Throughout her tenure, Kelly has been instrumental in refining CPI’s client support strategies and product development to meet the needs of a global client base. Her collaborative leadership and technical expertise have established her as a trusted partner in navigating complex IP challenges and building strong, lasting client relationships.

Agenda Day 1

2:00 PM THINK TANK: THE HIDDEN COSTS OF IP MANAGEMENT - ARE YOU OVERPAYING?

This session will shine a light on the often-overlooked expenses and challenges that arise when managing IP portfolios. Participants will share experiences and insights into the hidden costs driving up their IP spend, such as lead causes of missed deadlines & loss of IP rights, foreign filing inefficiencies, unexpected charges, and integration hurdles following acquisitions. The discussion will also highlight the impact of strategic portfolio management, reliable data quality, and targeted automation on cutting these hidden costs. By exploring these themes, attendees will walk away better equipped to optimize their portfolios without compromising on quality or efficiency.

 

Key Takeaways:

  1. Utilizing AI & Data Quality as Cost-Saving Tools
  2. Understand how small data discrepancies can trigger large financial setbacks, from missed deadlines to loss of rights, and discover strategies to ensure reliability and accuracy.
  3. Streamlining Portfolio Management & Reducing External Expenses
  4. Learn strategies for identifying high-value IP assets, eliminating unnecessary filings, and refining portfolios to focus resources on impactful investments. Explore tools and methods, including forecasting and planning techniques, to improve financial management while reducing reliance on external services, such as outsourced reporting and portfolio tracking, to enhance control and lower costs.
  5. Maximizing Efficiency Through Automation & AI
  6. Discover how automation can reduce manual workloads, streamline processes, and enhance operational efficiency, enabling teams to focus on strategic priorities and improve overall cost-effectiveness.


Check out the incredible speaker line-up to see who will be joining Kelly.

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