The whack-a-mole game of counterfeiting continues, but of recent years, schemes have become increasingly elaborate. With scams and phishing now taking centre stage and gravely affecting brand reputation and revenue, companies are increasingly having to come up with strategies that match the sophistication of such counterfeiting. The responsibility has also naturally shifted: while brand protection professionals might have been alone in tackling this beforehand, it has now become clear that everyone in the business, be it upper management, sales or marketing, must get involved and work together in order to detect these scams early and shut them down before the brand is affected.

• Listen to peers’ counterfeiting stories and approaches they have taken to updating their brand protection strategies in order to catch fake products and scams early
• Discover key ways to involve and educate other departments to maximize your brand protection strategy and keep your brand and customers safe
• Hone in on the specifics of counterfeiters, including what platforms are being utilized and what tools can be used to address increasingly complex cases