For a retailer like Target, launching own brands is a crucial part of the business model. From home goods to apparel, each own brand is in essence a standalone business in need of a marketing campaign, labelling, packaging and of course, a trademark to protect its assets. However, following their inability to register a trademark for a new brand, Target discovered a systemic problem: the successful registrations of thousands of fraudulent trademark applications. This emerging threat poses a significant issue for professionals – with a backlogged office and trademarks blocked by prior – fraudulent – applications, legitimate trademark owners are accruing significant costs and resources. Join this session to discover how Target, one of the leading trademark filers domestically and globally, has tackled this issue and is actively raising awareness to ensure the necessary steps are taken to manage fraudulent activity.