As technology rapidly advances, it has become clear that AI is leading the way and transforming the way we view and create content. A recent strike among SAG-AFTRA members eventually led to an agreement with the Alliance of Motion Picture and Television Producers aiming to safeguard performers’ rights in relation to AI. Though confined to the entertainment industry, this agreement nevertheless serves as an outline for potential future discussions as companies utilizing generative AI for content creation start to equip themselves with the necessary tools to limit infringement on IP and ensure compliance.

• Learn about the agreement between SAG-AFTRA and the Alliance of Motions Picture and Television Producers, as well as different cases of copyright and personal rights’ infringement in order to stay ahead of evolving legal frameworks
• Understand the importance of establishing a strategy to ensure compliance and mitigate risk, such as continuous monitoring and frequent employee training
• Explore questions of ethics in an effort to shape a responsible AI landscape as a community of in-house counsels