Moving with the times – Staying up to date in a fast-paced world

From the FTC’s ban on NDAs through to the proposed PERA and PREVAIL Act which could potentially aggravate rather than improve troll activity, IP leaders must remain continuously vigilant and aware of new legislation, laws and developments to ensure their companies are compliant and their IP assets protected. Amidst political uncertainty and incoming bills, listen to a series of 15 minute lightning presentations led by experts, designed to help you focus in on some of the new developments occurring in the IP space.

Flying blind –
Navigating the unruly waters of AI

Despite President Biden’s executive orders and Colorado’s first-in-nation law, AI is still largely unregulated in the US, with companies unsure as to how to make use of it in a compliant and ethical way. Start the event by hearing from a representative of SAG-AFTRA, and the agreement that resulted from the strike that is helping to pave the way to a better regulated AI, or have your say in a breakout panel discussion focused on what the AI Act of the US will look like.

IP warfare –
Strategies to fight bad actors and protect your assets

With the role of IP leader necessarily comes the threat of misuse or infringement. For brand protection professionals, the whack-a-mole game of counterfeiting continues to pose an issue, while from a patent and trademark perspective, bad actors take the shape of trolls, either registering marks before legitimate brands have a chance to or buying them in order to litigate against those who use something similar. Hear what strategies Target’s Chief IP Counsel Stephen Lee has implemented to combat trademark fraud, hone in on the benefits of working with customs and border control to limit counterfeiting import or take time to discuss as a group tactics to manage misuse of your brand name or domain.

Cross-border tactics – Developing your IP portfolio across local and foreign jurisdictions

As legislation continues to develop and a recession looms, it is imperative for IP lawyers to manage their portfolio, and to manage it well – discuss what strategies you have implemented to file across different jurisdictions during a Think Tank led by Technip Energies’ Vice President of IP Tenley Krueger, or take the time to reflect on the UPC and what it means for your business in Europe.

A seat at the business table – Demonstrating the value of IP to stakeholders

IP operates largely behind the scenes, only truly coming to the surface when something goes wrong. For this reason, IP leaders must be able to act as translator between law and business departments, and to demonstrate the importance of IP, both to upper management for increased buy-in, but also to employees to minimise the risk of leaks and non-compliance. Learn to quash IP’s reputation as ‘the no department’ during a panel discussion featuring Novartis’ Head of IP Platforms Carol Fang, or join the Shared Experience Roundtables to reflect on your approaches with your peers.

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