Ginger Allen is the Sr. Director of IT Business Management Office for GuideWell Holdings, the parent company for Florida Blue (the Florida-based Blue Cross and Blue Shield plan).  After more than 20 years in public accounting and professional consulting, Ginger joined Florida Blue where her accountabilities have ranged from leading the traditional GAAP & Statutory accounting functions, Corporate FP&A and Cost Accounting. Ginger led the enterprise effort to bring six sigma continuous improvement methodologies into the company and to lead major cost optimizations efforts across the enterprise.  It was in this role Ginger realized that IT spend was one of the most obscure and least understood major types of spend for the enterprise.  This led Ginger to move into her current role in IT with a dedication to bring transparency and then optimization to the IT organization with annual spend of nearly half a billion dollars.