9-11 September 2024
|Marriott Regent's Park, London, UK
Pre-Conference Workshop - Monday 9th September
10:00 am - 10:20 am
Chair Remarks - Delivering Product Roadmap and Go-to-Market Success for Live Games
Oz Silahtar -
AI & Gaming,
Advisor
10:20 am - 10:50 am
Know your audience and build a thriving game for your community
Anila Andrade -
Head of Operations,
Socialpoint
- Starting with your audience: How and from where do you gather insights about your audience, what they care about and defining a cadence for this
- Prioritizing feedback, running A/B tests and building your roadmap. With examples/case studies for the same
- How do you engage and maintain a dialog with your community and improve player sentiment while continuing to monetize your game.
10:50 am - 11:20 am
Preemptive planning to smoothen your Go-Live
Sebastian Fleer -
Consultant,
Lensfleer
• Extensive player testing
• Manage your community (and game!) before it settles itself
• Contingency planning as the foundation for your roadmap
11:20 am - 11:30 am
Networking break
11:30 am - 12:15 pm
Roundtable - Optimising Live Service Games: A Data-Driven Approach
Harris Kaldis -
Director of Product,
FM GAMES
Natalie Keyte - Senior Product Manager, 2K
A comprehensive roundtable discussion around leveraging data for continuous improvement and success in live service games.
- Design Innovation through Data - Discuss how data influences game design choices. Explore case studies where player feedback and gameplay data shaped design updates.
- Gaining and Utilizing Audience Insights - Techniques for collecting and analysing player data. How insights from data help tailor the gaming experience to meet player expectations.
- Strategies for Effective Rollouts - Best practices for using data to determine rollout phases for new features or content. Discuss the impact of data on minimizing risks during launch.
- Managing Content Cadence and Monetization - Balancing content release schedules based on player engagement data. Data-driven strategies for monetization without compromising player satisfaction.
12:15 pm - 1:00 pm
PANEL: Navigating differences in live service development and delivery for PC and mobile
Aaron Ludlow -
Product Director,
Playstack
Matthew Wiggins - CEO, Mojiworks
Stefan Kreutzer - Head of Business Development, Behaviour Interactive
Aaron Morley - Lead Product Manager, Sumo Digital
- Understand where these two key platforms differ when it comes to launching a live service title.
- Learn the unique challenges that each face and the clear and visible impact that mobile gaming has had on the live service model in regard to analytics, content delivery and more.
- Gain insights from experienced industry professionals on how to compete with larger publishers with vast resources as an indie studio in the live service space on both mobile and PC and how small studios develop live service games, often competing against developers and publishers with large teams.
