In this exclusive interview, we sit down with Max Métral to explore the pivotal role analytics plays in the successful launch and sustained growth of live games. Drawing on his experiences working for Activision Blizzard, he shares invaluable insights and examples that illuminate the path to long-term success in the dynamic world of Game-as-a-Service. Plus, a sneak peek into what Max is looking forward to at the upcoming Live Service Gaming Summit. Watch below!