Adam Smart

Global Director of Product - Gaming Appsflyer

Main Day 1 - Tuesday 10th September

4:45 PM PANEL - Exploring the Differences between Mobile, the Standard PC&C Market and the Live Service Model?

  • User Experience & Engagement: Explore how user behavior, design, and engagement strategies differ across mobile, PC&C, and live service models, impacting player retention and interaction.
  • Monetisation & Lifetime Value: Compare monetization strategies (in-app purchases, DLCs, subscriptions) and how each model maximizes player lifetime value through ongoing engagement and content.
  • Technical & Infrastructure Demands: Analyse the differing technical requirements, including server architecture and network optimization, across mobile, PC&C, and live service environments.
  • Development & Lifecycle: Discuss the continuous development needs for live service models and how they impact player lifetime value versus one-time release cycles in the PC&C market.

Check out the incredible speaker line-up to see who will be joining Adam.

Download The Latest Agenda