Anila Andrade

Head of Operations Socialpoint

Anila Andrade is the Head of Operations at Socialpoint, where she currently oversees Studio Operations. With about 20 years of overall experience in the software and the mobile gaming industry, Anila has experience in strategic planning, marketing strategy focused on organic players, community management, and player retention. Anila joined the games industry in 2008 and was actively involved in designing and producing games before taking over the Operations mantle. She is an avid gamer with a special interest in word and casual social games. Anila is a frequent speaker at industry events. She holds a Bachelor's Degree in Electronics and a Masters in Business Administration.

Pre-Conference Workshop - Monday 9th September

10:20 AM Know your audience and build a thriving game for your community

  • Starting with your audience: How and from where do you gather insights about your audience, what they care about and defining a cadence for this
  • Prioritizing feedback, running A/B tests and building your roadmap. With examples/case studies for the same
  • How do you engage and maintain a dialog with your community and improve player sentiment while continuing to monetize your game.

Check out the incredible speaker line-up to see who will be joining Anila.

Download The Latest Agenda