The 2nd Annual Industry Conference focused on Live Service Gaming across PC, Console, and Mobile

15 - 17 September 2025 |Europe
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Anna Stoilova

Co-Founder & CEO Rogues Studios

Anna Stoilova is a Linkedin Top Voice, 3x startup founder, global speaker and an industry thought leader. Anna is a co-founder of Rogues, a gaming studio building an infinite, post-apocalyptic, social survival MMORPG game with a player-driven economy, AI-enhanced UGC and digital ownership. With more than 13 years of experience in product, Anna has worked in virtual reality, data privacy and healthtech startups as well as gaming. As a co-founder and CEO of Dual Good Health, she brought immersive gamified life-saving training to global organizations, including WHO, Qatar Airways, and Banner Health. Her coaching experience includes being a coach on a UK government-backed programme for early startups, as well as a visiting lecturer at Anglia Ruskin University, Cambridge, giving workshops both offline and online. She’s a global speaker on the topics of VR, gaming, blockchain, metaverse and product design.

Main Day 1 - Tuesday 10th September

4:10 PM PANEL: Engaging with Our Players and Building Communities: From Discovery to Loyalty

  • Understanding Your Audience: Highlighting the importance of demographic research and niche market identification in game development for targeted player engagement.
  • Crafting the Right Message: Tailoring content and messaging to resonate with specific groups, with examples of successful strategies that boost game revenue.
  • Advocating for community marketing as a cost-effective alternative to expensive branding, discussing the ethics and necessity of sales through community platforms.
  • Content Creation & Distribution: Creating and sharing content that captures the game's essence, with user-generated content strategies to boost engagement and retention.
  • User Acquisition: Using an omnichannel approach, including social media and influencers, to drive engagement and revenue
  • Community Building for Engagement: Building and nurturing game communities for player satisfaction and loyalty, discussing digital ownership and player-driven economies for sustainable gaming.

Check out the incredible speaker line-up to see who will be joining Anna.

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