Christophe Zerathe

Director of Live Ops NACON

18 year gaming professional with experience in CRM, Digital Marketing, Community, Live operations. I learned a lot from my 15 years at Ubisoft during a time when the company was moving from pushing products to maintaining live services. My other experience in Mobile and a jab at Web3 helped me get a complementary approach on how to deal with monetisation and data. At Nacon today I fully use my experience to build the live plans for our games as well as manage the player experience through the customer support service.

Main Day 1 - Tuesday 10th September

5:15 PM PANEL: LiveOps in a Scalable GaaS Business Strategy

  • Risk Management in Live Service Models: Discuss strategies for balancing risk, including business-led decision-making and the strategic hiring of team personnel tailored to the needs of a live service ecosystem.
  • Feedback Loops and Development Integration: How to seamlessly integrate LiveOps into development pipelines to enable effective customer and player feedback loops, ensuring the game evolves in response to community needs and optimal data flows are maintained.
  • In-Market Delivery and Engagement: Considerations for delivering engaging live service features and effective community management. Utilize player data to personalise experiences, swiftly address feedback, and optimise player engagement in real-time.
  • Launch Strategy: The strategic use of early access as a tool for fine-tuning game mechanics and content, ensuring a robust launch. Explore how this approach facilitates a smooth transition to a live service model, laying the groundwork for sustained success and growth.

Check out the incredible speaker line-up to see who will be joining Christophe.

Download The Latest Agenda