The 2nd Annual Industry Conference focused on Live Service Gaming across PC, Console, and Mobile

15 - 17 September 2025 |Europe

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Fredrik Telenius

Senior Live Producer Mojang Studios

Fredrik Telenius is a Senior Live Producer at Mojang Studios, focusing on enhancing the organizational capabilities for developing, launching and maintaining live games. He has spent the last decade navigating the landscapes of creativity, strategy and teamwork in leadership positions at Mojang Studios, Xbox Game Studios and Toca Boca. Fredrik is passionate about building engaging products and healthy teams.

Main Day 1 - Tuesday 10th September

2:30 PM PANEL: Transitioning from a Traditional Boxed Products to a Forever Game Strategy

Forever Game Strategy: Brief overview of the shift from traditional boxed game products to a continuous, evolving game model, highlighting the need for innovative approaches in game development and management.
The importance of prototyping in the early stages of development to ensure the game is designed for scalability, adaptability, and ongoing player engagement.
Emphasizing the role of player data in guiding game development decisions, from feature updates to content releases, ensuring that the game evolves in line with player expectations and preferences.
Exploring effective monetisation models that align with the forever game strategy, focusing on sustaining revenue streams while maintaining player satisfaction and trust.
Addressing the challenges and strategies for changing the DNA of a company to embrace the forever game philosophy, including adopting a player-centric approach and fostering innovation and flexibility in all aspects of game development.

Check out the incredible speaker line-up to see who will be joining Fredrik.

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