Helen Saag

Expert in Marketing and Player Experience Expert

Helen Saag, a dynamic force in the gaming industry, poised to revolutionize the player experience through live services. With a comprehensive background in marketing and consulting, Helen brings a unique blend of expertise to the table, combining a deep understanding of customer experience with a strategic focus on digital transformation and innovation. Their commitment to customer centricity ensures that every aspect of the gaming experience is tailored to delight and engage players, driving growth and loyalty.

In an ever changing market, Helen's main focus is ensuring compliance and efficiency in support operations management while continuously improving overall experience and is dedicated to ensuring seamless customer support and upholding industry standards while fostering a culture of high performance within their team. With a proven track record of leadership and a passion for driving innovation, offering invaluable insights into building and leading high-performing teams in the dynamic world of live services.

Main Day 1 - Tuesday 10th September

12:25 PM PANEL: Elevating Player Experiences in Live Games

  • Setting a creative vision and delivering a user experience to increase DAU, MAU and player retention.
  • Strategies for integrating personalised content and fostering communities to drive player engagement and retention.
  • How leveraging player data and behaviour analytics can create personalized game experiences that evolve with the player, ensuring each journey is unique and engaging.
  • Leveraging community platforms and live services for enhanced player engagement and feedback.
  • The potential of Generative AI to dynamically generate personalized content, elevating replayability and player experiences.

Check out the incredible speaker line-up to see who will be joining Helen.

Download The Latest Agenda