The 2nd Annual Industry Conference focused on Live Service Gaming across PC, Console, and Mobile

15 - 17 September 2025 |Europe

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James Dobrowski

Managing Director Sharkmob London

James is the Managing Director and founder of Sharkmob London, a AAA studio in the heart of the UK capital which is working on a brand-new IP. Before joining Sharkmob, James was VP of Product Development at CCP Games and he has a long history in games production, creative direction and studio leadership, and international development experience across Europe, US, China and Japan. Passionate about developing online social experiences, world-building and storytelling, James is fortunate enough to have worked on some of the industry’s best-loved franchises, including EVE Online, Forza Horizon, Battlefield, Harry Potter and Fable.

Main Day 1 - Tuesday 10th September

2:30 PM PANEL: Transitioning from a Traditional Boxed Products to a Forever Game Strategy

Forever Game Strategy: Brief overview of the shift from traditional boxed game products to a continuous, evolving game model, highlighting the need for innovative approaches in game development and management.
The importance of prototyping in the early stages of development to ensure the game is designed for scalability, adaptability, and ongoing player engagement.
Emphasizing the role of player data in guiding game development decisions, from feature updates to content releases, ensuring that the game evolves in line with player expectations and preferences.
Exploring effective monetisation models that align with the forever game strategy, focusing on sustaining revenue streams while maintaining player satisfaction and trust.
Addressing the challenges and strategies for changing the DNA of a company to embrace the forever game philosophy, including adopting a player-centric approach and fostering innovation and flexibility in all aspects of game development.

Check out the incredible speaker line-up to see who will be joining James.

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