The 2nd Annual Industry Conference focused on Live Service Gaming across PC, Console, and Mobile
15 - 17 September 2025
|Europe
Jenny Martin
Sr. Production Director - American Football Live Service, Madden NFL and College Football EA Sports
Jenny joined EA Sports in 2021 as the Sr. Director of Production for EA Sports PGA Tour but soon after moved to Madden NFL to lead Live Services. Jenny now leads the American Football Live team which includes Madden NFL and EA Sports College Football live services. Jenny started her career in Live Service as Executive Producer for Zynga’s beloved FarmVille Franchise, first on the iconic Facebook version and later FarmVille 2: Country Escape on Mobile. Jenny also led the development of the mobile strategy game DomiNations as Executive Producer before joining EA Sports. Jenny has been making and playing games for thirty years with notable titles such as California Games, Sim City 2000, The Sims, and Ellen’s Know or Go and FarmVille.
Main Day 1 - Tuesday 10th September
2:05 PM PANEL: Building a Content Roadmap, Executing Optimal Content Cadence and Aligning with Product Strategy
- Navigating the Fog of War: Understand the unique challenges and opportunities of LiveOps content development.
- Embedding Product Leadership in Content Roadmaps: Aligning new content with strategic goals of the wider game, focusing on data-driven decisions and player feedback to enhance engagement and retention in live service games.
- Ensure content aligns with creative vision and player expectations, maintain competitiveness with regular updates and balancing adjustments, and continually offer variety and progression to keep the game engaging.
Check out the incredible speaker line-up to see who will be joining Jenny.
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