Liam Brennan

Senior Director, Games Technology & Services Tencent

Liam joined Tencent in late 2022 as a Senior Director and advisor, supporting all Tencent owned western game studios in their backend and online services including server architecture and cost optimisation, data science, security and anti-cheat, content creation and publishing technology.

Prior to Tencent, Liam founded a co-development company in the UK specialising in developing Live Service Games, spent over three years at Improbable, operating as the VP responsible for the Games Technology division, and before that worked at Microsoft for almost 7 years developing cross platform game titles on Xbox and Windows, as well as helping to launch Xbox One.

Main Day 1 - Tuesday 10th September

9:05 AM PANEL: Delivering a Successful Business Model for Live Game Products

  • Challenges in executing a Game-as-a-Service (GaaS) model: Addressing player expectations, broadening the responsibilities of developers and publishers, and ensuring player loyalty through robust infrastructure.
  • Implementing backend and server infrastructure tailored for live service games, emphasizing low latency and high reliability to support real-time gameplay and player demands.
  • Fostering a thriving game ecosystem and equitable revenue sharing to sustain success: Strategies to nurture a vibrant community and ensure a fair profit distribution among stakeholders.
  • Crafting a sustainable vision for player engagement and revenue generation, focusing on defining the game's identity, creating a strategic content release schedule, and incorporating player feedback for ongoing development.
  • Strategies to maximize the lifetime value of players by delivering compelling content, maintaining game balance, and implementing monetization models that respect player experience.

Check out the incredible speaker line-up to see who will be joining Liam.

Download The Latest Agenda