The 2nd Annual Industry Conference focused on Live Service Gaming across PC, Console, and Mobile

15 - 17 September 2025 |Europe

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Liza Makhina

Head of Publishing Belka Games

Сreative content production, communications, brand, and player experience professional with 10+ years of experience in the mobile game industry.

Understanding Your Audience: Highlighting the importance of demographic research and niche market identification in game development for targeted player engagement.
Crafting the Right Message: Tailoring content and messaging to resonate with specific groups, with examples of successful strategies that boost game revenue.
Advocating for community marketing as a cost-effective alternative to expensive branding, discussing the ethics and necessity of sales through community platforms.
Content Creation & Distribution: Creating and sharing content that captures the game's essence, with user-generated content strategies to boost engagement and retention.
User Acquisition: Using an omnichannel approach, including social media and influencers, to drive engagement and revenue
Community Building for Engagement: Building and nurturing game communities for player satisfaction and loyalty, discussing digital ownership and player-driven economies for sustainable gaming.

Check out the incredible speaker line-up to see who will be joining Liza.

Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk