Marcus Bodin

Production Director Mojang Studios

Main Day 2 - Wednesday 11th September

3:35 PM PANEL: Capturing a Loyal Audience of Players to Grow a Live Service Franchise

  • Analysing successful live service games that have adapted to these challenges, showcasing strategies that worked. This section will provide real-world examples of games that have managed to grow and maintain a loyal player base through innovative business models, engaging content strategies, and a commitment to balancing the needs and desires of their community.
  • Balancing Old and New Players: Crafting strategies to maintain an appealing, engaging environment (and content) for both veteran players and newcomers.
  • Expanding the Product to Win Back Players: In a competitive market, it's vital to continuously innovate and adapt to win back players who may have drifted away.
  • Adapting Business Models: Discussing the need for evolution in business models to thrive in a diversified entertainment ecosystem. In an age where no single game can dominate player time, itโ€™s crucial for live service games to find innovative ways to integrate into players' lives, offering value that encourages loyalty and regular engagement.

Check out the incredible speaker line-up to see who will be joining Marcus.

Download The Latest Agenda