The 2nd Annual Industry Conference focused on Live Service Gaming across PC, Console, and Mobile

15 - 17 September 2025 |Europe

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Matthew Laurence

Engagement Director Avalanche Studios Group

Matthew Laurence has been a video game designer and writer for over seventeen years. Consistently delighted that people actually pay him to make games, Matthew has gone from Orlando and San Francisco all the way to Helsinki, Munich, Abu Dhabi, and - finally! - Stockholm in the course of his career. During his time in the industry, he has focused heavily on economy, engagement, and systems design in the mobile, educational, and Live Service AAA markets.

Main Day 1 - Tuesday 10th September

12:00 PM PRESENTATION: Building an Engaging Live Ecosystem for Players

Raindrops In the Flood: What are the key pieces of a living product? How do we create a whole that is greater than the sum of its parts? Live is more than a buzzword - it's a combination of long-term systems design, unique selling points, community support, and brand identity, all of which must be mixed, updated, and rebalanced on a near-daily basis.
Spoiled and Disloyal: Why do so many live games fail? Just how hard is it to keep a game going? Success, it turns out, is more than mashing a good game into a good community, because most live game designs and business models ignore one vital fact: They're not the only option.
Execution Is Everything: Live design is deeply simple, yet insanely difficult to pull off. Why is this? What does true, day one, best-in-class product design look like, and how do you salvage a product that isn't trending toward it?

Check out the incredible speaker line-up to see who will be joining Matthew.

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