The 2nd Annual Industry Conference focused on Live Service Gaming across PC, Console, and Mobile
15 - 17 September 2025
|Europe
Max Métral
Go-to-Market Analytics Director Activision Blizzard
Max serves as Go-to-Market Analytics Director for Activision Blizzard EMEA. Prior to joining, he has been working for Formula 1® creating and leading their business analytics department aiming at unlocking commercial value and informing decision-making for both B2B and B2C departments. Max also had his share of hands-on experience working on business analytics projects for City Football Group across their various football clubs (ManCity, NYCFC, etc.) across diverse fields such as Fan Relationship Management, sales, marketing, ticketing and sponsorship.
Main Day 1 - Tuesday 10th September
9:05 AM PANEL: Delivering a Successful Business Model for Live Game Products
- Challenges in executing a Game-as-a-Service (GaaS) model: Addressing player expectations, broadening the responsibilities of developers and publishers, and ensuring player loyalty through robust infrastructure.
- Implementing backend and server infrastructure tailored for live service games, emphasizing low latency and high reliability to support real-time gameplay and player demands.
- Fostering a thriving game ecosystem and equitable revenue sharing to sustain success: Strategies to nurture a vibrant community and ensure a fair profit distribution among stakeholders.
- Crafting a sustainable vision for player engagement and revenue generation, focusing on defining the game's identity, creating a strategic content release schedule, and incorporating player feedback for ongoing development.
- Strategies to maximize the lifetime value of players by delivering compelling content, maintaining game balance, and implementing monetization models that respect player experience.
Check out the incredible speaker line-up to see who will be joining Max.
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