The 2nd Annual Industry Conference focused on Live Service Gaming across PC, Console, and Mobile
15 - 17 September 2025
|Europe
Mikhail Shotin
LiveOps & Monetization Manager MY.GAMES
Mikhail Shotin has refined his expertise in monetization for free-to-play games on consoles and PCs over the past 4.5 years. As a LiveOps & Monetization Lead, he played a key role in the launch of the HAWKED game, the latest release from MY.GAMES. He is currently working on developing monetization mechanics for War Robots: Frontiers and other projects.
Throughout his career, Mikhail successfully implemented monetization strategies and live publishing operations that have significantly boosted revenue and enhanced player engagement. He excels in balancing revenue generation with creating a positive player experience.
Main Day 1 - Tuesday 10th September
5:15 PM PANEL: Designing a Monetisation Experience that Drives Long-Term Engagement
- Increasing customer lifetime value by choosing the revenue model that works best for your game and target audience.
- Designing core gameplay mechanics that are satisfying, challenging, and encourage progression with long-term appeal.
- Creating monetisation models that offer real value to players.
- Uncover emerging opportunities for revenue generation, service expansion, and shaping the future of player engagement.
- What mistakes have been made in the past and what have we learnt? How do we improve our processes as a consequence?
Check out the incredible speaker line-up to see who will be joining Mikhail.
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