Natalie Keyte

Senior Product Manager 2K

Natalie Keyte joined 2K Dublin in 2020, over that time, she has worked in roles in Research Analysis, Live Services before shifting to Product Management. She has worked on a range of 2K titles, including Civ 6, LEGO 2K Drive and TopSpin 2K25. Keyte works closely with Studios to evolve Product Strategy, from core loops and gameplay to long term retention during the development process. Keyte supports titles through launch and post launch. She is passionate about creating a fair and positive player experience. Keyte holds a degree in Business Analytics from the University of Leeds.

Pre-Conference Workshop - Monday 9th September

11:30 AM Roundtable - Optimising Live Service Games: A Data-Driven Approach

A comprehensive roundtable discussion around leveraging data for continuous improvement and success in live service games.

Design Innovation through Data - Discuss how data influences game design choices. Explore case studies where player feedback and gameplay data shaped design updates.
Gaining and Utilizing Audience Insights - Techniques for collecting and analysing player data. How insights from data help tailor the gaming experience to meet player expectations.
Strategies for Effective Rollouts - Best practices for using data to determine rollout phases for new features or content. Discuss the impact of data on minimizing risks during launch.
Managing Content Cadence and Monetization - Balancing content release schedules based on player engagement data. Data-driven strategies for monetization without compromising player satisfaction.

Check out the incredible speaker line-up to see who will be joining Natalie.

Download The Latest Agenda

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Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk