The 2nd Annual Industry Conference focused on Live Service Gaming across PC, Console, and Mobile

15 - 17 September 2025 |Europe

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Rafn Herlufsen

Director of Player Experience & Community CCP Games

An industry veteran of more than two decades, Rafn has been involved in many facets of running a live game from player support, in-game security & fraud prevention, community building & management, growth initiatives and brand opportunities. His main focus and passion is always the player which comes from his earliest days as a support specialist. Rafn resides in his native Iceland with his wife and two sons.

Main Day 2 - Wednesday 11th September

12:15 PM PRESENTATION: Enhancing Player Onboarding and Retention with the "Greet and Guide" Outreach Program

The "Greet and Guide" Outreach Program: A data-driven approach to personalize player onboarding and engagement.
Making predictions on a player's likelihood to subscribe and their preferred playstyle using various data points.
Tailored Player Interactions: Strategies for customized outreach during the onboarding process to improve key performance indicators (KPIs).
Measuring Success: An analysis of the program's effectiveness in enhancing player engagement and retention, supported by data on improved KPIs.
Insights into how the "Greet and Guide" program can evolve and continue to positively impact player experience and game success.

Check out the incredible speaker line-up to see who will be joining Rafn.

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Address: IQPC Ltd, 129 Wilton Road,
London SW1V 1JZ
Telephone: 44 (0) 207 368 9300
Fax: 44 (0) 207 368 9301
Email: enquire@iqpc.co.uk