In live-service games, the journey begins at launch. You may have years to develop your launch version, but post-launch, the pressure is on to deliver continuous updates within weeks, if not days. This challenge is compounded when supporting multiple platforms.

1. Day-One Readiness for Cross-Platform Live Operations: Ensure your backend is prepared from day one to handle live operations across all platforms, ensuring stability and performance under heavy load.
2. Designing for Configurability and Flexibility: Build game systems and content that are easily configurable and flexible, allowing for rapid adjustments and new feature integrations without extensive rework.
3. Empowering Marketing and Publishing Teams: Provide tools that enable your marketing and publishing teams to dynamically activate events, update the in-game store, and promote new content and key messages, all without the need for a new build deployment.
4. Efficiency in Cross-Platform Updates: Develop efficient processes and tooling for frequent updates across multiple platforms, ensuring consistency and minimizing downtime.
5. Scalability and Flexibility: Design your systems to be both scalable and flexible, so they can grow and adapt with your game's success without compromising performance or player experience.