The 2nd Annual Industry Conference focused on Live Service Gaming across PC, Console, and Mobile
15 - 17 September 2025
|Europe
Tom Westall
Director of Product Management Super Evil Megacorp
Tom has over 12 years of experience in the video games industry, working at Boss Alien, NaturalMotion Games and Zynga, on exclusively mobile free to play games, until now. With a background in data science Tom made the move into Product 7 years ago, applying knowledge of data and video games to build great products for players worldwide. Tom has been involved in many game launches including the top grossing CSR Racing franchise.
Main Day 1 - Tuesday 10th September
2:30 PM PANEL: Transitioning from a Traditional Boxed Products to a Forever Game Strategy
- Forever Game Strategy: Brief overview of the shift from traditional boxed game products to a continuous, evolving game model, highlighting the need for innovative approaches in game development and management.
- The importance of prototyping in the early stages of development to ensure the game is designed for scalability, adaptability, and ongoing player engagement.
- Emphasizing the role of player data in guiding game development decisions, from feature updates to content releases, ensuring that the game evolves in line with player expectations and preferences.
- Exploring effective monetisation models that align with the forever game strategy, focusing on sustaining revenue streams while maintaining player satisfaction and trust.
- Addressing the challenges and strategies for changing the DNA of a company to embrace the forever game philosophy, including adopting a player-centric approach and fostering innovation and flexibility in all aspects of game development.
Check out the incredible speaker line-up to see who will be joining Tom.
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