Yossef Benzeghadi

Game Analytics Manager Ubisoft Bordeaux Studio

Yossef Benzeghadi has been in the industry for almost 10 years, focused on game analytics, user experience, and business strategy. He worked on the postlaunch operations of some of Ubisoft first live service titles including The Crew (2014) and The Division (2016), before leading the entire analytics scope of the Ghost Recon brand at Ubisoft Paris on both GR Wildlands (2017) and GR Breakpoint (2019). Since 2021, he moved to the lovely southwestern city of Bordeaux, France, to build up and oversee a talented analytics team and fuel data-informed decisions through insights on all the games led by Ubisoft Bordeaux Studio, with Assassin’s Creed Mirage being the studio first lead project released in October 2023 last year.

Main Day 2 - Wednesday 11th September

12:15 PM PRESENTATION: Assassin’s Creed Mirage, an Analytics Retrospective for a Seemingly Non Live Service Game

From the get-go, Mirage did not have a huge live service and postlaunch ambition, yet it has the most accurate tracking of the franchise so far. Let’s dive in together to understand why!
A massive production like Assassin’s Creed faces numerous challenges during development. In such context, non-player facing features like analytics can be easily considered superfluous and be first on the CUT list. Analytics vision, organization and mindset has been key on our project and studio to avoid such pitfalls, and instead push the envelope on the analytics scope. It was not easy, but there’s much best practices to take away about how!
Surprisingly, analytics was not just used to track the number of cats players kindly hugged in the streets of 9th Century Baghdad. Many features and gameplay systems got iterated upon and improved thanks to the combined power of playtesting feedback and players’ data during production and beyond, feel free to join to discover a sneak peek of what!

Check out the incredible speaker line-up to see who will be joining Yossef.

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