Day 2 - Wednesday 30th April, 2025

8:00 am - 8:30 am Registration and Morning Networking


8:30 am - 8:35 am Chair Remarks

8:35 am - 9:00 am 24 hours countdown: A Star Citizen story of open development and quick publishing cycles

Guillaume Voghel - Senior Director - Live & Development, Cloud Imperium Games
  • The realities of Star Citizen as an open development project.
  • Leveraging the 24 hours cycle while preparing releases.
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Guillaume Voghel

Senior Director - Live & Development
Cloud Imperium Games

9:30 am - 10:00 am SPONSORED SESSION: Ensuring a Successful Live-Service Game Launch: Strategies for Engaging Creators and Optimizing User Acquisition

  • Effective user acquisition tactics, including data-driven marketing campaigns, personalized offers, and community-building initiatives to drive sustained player growth post-launch.

9:30 am - 9:55 am Built to Endure: Securing the Launch of Live Service Games

Elise Murphy - Head Of Game Security, Electronic Arts (EA)
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Elise Murphy

Head Of Game Security
Electronic Arts (EA)

  • Differentiate Your Offering: Identify a unique gameplay hook and target underserved audiences to stand out in a crowded market.
  • Seamless Launch Experience: Ensure a smooth launch with strong Quality of Service (QoS), minimizing downtime and optimizing player experience from day one.
  • Player Acquisition & Retention: Attract new players and keep them engaged with regular updates, live events, and personalized content.
  • Gameplay Direction & Impactful Updates: Use data-driven insights to shape gameplay direction and prioritize live updates that make the greatest impact. Focus on why updates matter, who they serve, and how they set a trajectory for sustained player acquisition and retention.
  • Build 2-Way Communication Channel(s) With Players: Establish the platform(s), share roadmaps and plans, publish dev progress and updates, celebrate the players that make up the community and listen to their feedback. In short, take players along for the ride on the development journey.
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David Sigurdsson

Head of Live Operations
Riot Games

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Fred White

Global Director of Marketing & PR
Smilegate West

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Max Sloan

Associate Director of Product
Treyarch (Activision Blizzard)

10:35 am - 11:00 am Networking Break


Stream A - Building the Foundation for Successful Live Service Games: Strategies, Data, and Integrity

11:00 am - 11:10 am Chair Remarks


Stream A - Building the Foundation for Successful Live Service Games: Strategies, Data, and Integrity

11:10 am - 11:35 am From Vision to Execution: Roadmapping AI and Live Ops Philosophy
Solomon Foshko - Head of Strategy and Analysis, ProbablyMonsters
  • Guided by a North Star: How vision and alignment shape the foundation for transformative Live Ops strategies.
  • From Ideals to Execution: Transforming big-picture aspirations into tangible Epics that connect directly to player experiences.
  • Expect the Unexpected: Embracing failure as a stepping stone and ensuring plans are adaptable and iterative for long-term success.
  • AI Integration Strategies: Positioning AI as a partner to enhance decision-making, optimize operations, and drive innovative Live Ops practices.
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Solomon Foshko

Head of Strategy and Analysis
ProbablyMonsters

Stream A - Building the Foundation for Successful Live Service Games: Strategies, Data, and Integrity

11:35 am - 12:00 pm Building and Operating Teams with a Live Service Mentality
Matt Lee - Executive Producer / Game Manager, Gameloft Montreal
  • Cultivating a Live mentality 
  • Always playable 
  • Live testing 


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Matt Lee

Executive Producer / Game Manager
Gameloft Montreal

Stream A - Building the Foundation for Successful Live Service Games: Strategies, Data, and Integrity

12:00 pm - 12:30 pm SPONSORED SESSION: Game Integrity - Security and Authentication: Safeguarding Players and Systems
  • Securing Player Data and Systems: Best practices in safeguarding player information and securing game infrastructure to prevent breaches and unauthorized access.
  • Anti-Cheat and Fair Play: Effective anti-cheat strategies for ensuring a fair playing field, along with techniques for protecting game economies and maintaining integrity throughout gameplay.
  • Building Monetization Infrastructure: Establishing robust systems to support in-game purchases, ensuring secure transactions and protecting against fraudulent activities while maintaining a smooth player experience.

Stream A - Building the Foundation for Successful Live Service Games: Strategies, Data, and Integrity

12:30 pm - 12:55 pm Designing the Technology Foundation of a New GaaS-native Project Using the Lessons from Live Games
Laurent Chouinard - Technology Director, Ubisoft Inc.
  • My experience on For Honor, which began with a difficult launch followed by years of challenging live operation transforming the game into the success it now is, taught me many lessons.
  • Developing games is increasingly complex as games get bigger, more ambitious with an increased expectation of high-quality reliable live service.
  • Now working on a new unannounced game project, I am trying to be better prepared by making changes years before launch to have a GaaS-native production
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Laurent Chouinard

Technology Director
Ubisoft Inc.

Stream A - Building the Foundation for Successful Live Service Games: Strategies, Data, and Integrity

12:55 pm - 1:55 pm Networking Lunch


Stream B - Designing Roadmaps and Content Strategies for Sustained Player Engagement

11:00 am - 11:05 am Chair Remarks

Stream B - Designing Roadmaps and Content Strategies for Sustained Player Engagement

11:05 am - 11:30 am Designing Roadmaps and Content Strategies for Sustained Player Engagement
Abhi Shah - Product Leader & Sr Director, 2K

This talk explores the challenges and strategies behind designing a robust content schedule that map to the seasonality of unique licenses like the WWE. Learn more about how player insights and real-world events shape an evolving live services roadmap that keeps the community invested year-round, sustaining player engagement.

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Abhi Shah

Product Leader & Sr Director
2K

Stream B - Designing Roadmaps and Content Strategies for Sustained Player Engagement

11:30 am - 12:10 pm Panel: Player-Centric Product Strategy
Satoshi Murakami - Senior Product Manager, Candywriter
Joel White - Head of Product Management, KingsIsle Entertainment, gamigo group
  • Designing for Longevity: Explore how game design and content release strategies can ensure long-term engagement, focusing on replayability, seasonal updates, and evolving narratives to keep players invested.
  • Building a Robust Content Pipeline: Discuss the setup of a content pipeline that balances frequency, quality, and player appeal, ensuring that updates resonate and maintain player excitement.
  • Sustaining Community Engagement: Examine strategies for nurturing meaningful, long-term player relationships through live events, transparent communication, and user-generated content initiatives.
  • Live Game Excellence: Outline the internal resources and workflows needed to deliver high-quality live services, from live operations and production teams to customer support and community management.
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Satoshi Murakami

Senior Product Manager
Candywriter

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Joel White

Head of Product Management, KingsIsle Entertainment
gamigo group

Stream B - Designing Roadmaps and Content Strategies for Sustained Player Engagement

12:10 pm - 12:40 pm SPONSORED SESSION: Building a Content Roadmap and Optimizing Cadence with Data
  • Data-Driven Strategy: Use player data and engagement metrics to shape a content roadmap that keeps the experience fresh and aligned with player interests.
  • Optimizing Update Frequency: Balance content release cadence to ensure regular, high-quality updates that maintain long-term player engagement.
  • Aligning with Product Goals: Ensure content updates support broader product strategies, driving player retention and monetization.
  • Iterative Improvement: Leverage live feedback and data to refine content delivery and adapt to evolving player needs.

Stream B - Designing Roadmaps and Content Strategies for Sustained Player Engagement

12:40 pm - 1:05 pm Lessons from Live Ops: Key learnings from 3 different Games
Chris Whiteside - Executive Producer, Bladework Games
  • GW2, Living World, Escape From Tarkov Live Ops Production, Neverwinter Online MTX and Community.
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Chris Whiteside

Executive Producer
Bladework Games

Stream B - Designing Roadmaps and Content Strategies for Sustained Player Engagement

1:05 pm - 1:55 pm Networking Lunch


Stream A - Product Strategies to Captivate and Retain Players

1:55 pm - 2:00 pm Chair Remarks

Stream A - Product Strategies to Captivate and Retain Players

2:00 pm - 2:30 pm SPONSORED SESSION: Data-Driven Decisions: Shaping Live Game Product Strategies
  • From Metrics to Moves: Leveraging player behavior analytics to inform content updates, monetization strategies, and feature prioritization in live games.
  • Predictive Insights for Longevity: Using data models to forecast retention, engagement, and churn, enabling proactive product roadmap adjustments.
  • Cross-Team Collaboration Through Data: Aligning development, marketing, and LiveOps teams with shared analytics to drive cohesive, player-focused strategies.

Stream A - Product Strategies to Captivate and Retain Players

2:30 pm - 2:55 pm How Analytics can Help Shape Product Strategy
Emma Alvarez - Studio Director of Analytics, Big Huge Games
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Emma Alvarez

Studio Director of Analytics
Big Huge Games

Stream A - Product Strategies to Captivate and Retain Players

2:55 pm - 3:20 pm Beyond the Course: Sustaining Engagement in VR with Live Services
Colby Morgan - Technical Director, Mighty Coconut
  • Predictable Patterns of Retention: How events and thematic updates in Walkabout Mini Golf—such as holiday-themed content—create a reliable cadence for players returning to the game.
  • Unique VR Player Behaviors: Insights into VR-specific engagement patterns, such as players lingering in the social hub after rounds, and how this differs from traditional gaming platforms.
  • Content Cadence: The importance of delivering engaging, high-quality content updates every 6–7 weeks to sustain and grow a loyal VR user base.
  • Community as the Backbone of VR Live Services: Leveraging the immersive, social nature of VR to foster a strong, engaged community that feels connected to the game and its updates.
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Colby Morgan

Technical Director
Mighty Coconut

Stream A - Product Strategies to Captivate and Retain Players

3:20 pm - 4:00 pm Panel: Empowering Players: The Creator Ecosystem at the Heart of Live Service Gaming
Patrick Moran - Chief Operating Officer, Co-Founder, Look North World
  • Platforms for Player Creativity: Examining tools and ecosystems that enable players to create, share, and monetize their own game content.
  • Driving Community Growth with UGC: Strategies for fostering vibrant player communities through contests, collaborations, and recognition of standout creators.
  • UGC in Streaming and Esports: Exploring how player-created content fuels streaming culture and esports engagement, from mods to highlight reels.
  • Transmedia Integration: Leveraging UGC to create stories and assets that bridge games with other media platforms like films, books, and TV.
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Patrick Moran

Chief Operating Officer, Co-Founder
Look North World

Stream A - Product Strategies to Captivate and Retain Players

4:00 pm - 4:25 pm Networking Break


Stream B - Delivering LiveOps Excellence in Live Game Products

1:55 pm - 2:00 pm Chair Remarks

Stream B - Delivering LiveOps Excellence in Live Game Products

2:00 pm - 2:25 pm Achieving Excellence in Live Service Games: Quality of Service and Operational Mastery
David Sigurdsson - Head of Live Operations, Riot Games
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David Sigurdsson

Head of Live Operations
Riot Games

Stream B - Delivering LiveOps Excellence in Live Game Products

2:25 pm - 2:55 pm SPONSORED SESSION: Live Service Operations: From Quality Assurance to Long-Term Player Engagement
  • Ensuring Consistent Quality of Service: Discuss the key practices for maintaining high service quality, focusing on performance optimization, uptime reliability, and ensuring player satisfaction in dynamic live game environments.
  • Optimizing Operations for Longevity: Explore how to streamline workflows, leverage cross-functional teams, and use player data to inform long-term decisions on game updates, events, and feature expansions.

Stream B - Delivering LiveOps Excellence in Live Game Products

2:55 pm - 3:20 pm Distributed Live Service Operations
Andrei Chan - Executive Producer, Tencent


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Andrei Chan

Executive Producer
Tencent

Stream B - Delivering LiveOps Excellence in Live Game Products

3:20 pm - 4:00 pm Panel: Powering Live Service Game Operations for Long-Term Success
Candace Corrales - Live Operations Producer, Release Management, Singularity 6
  • Streamlining Cross-Functional Collaboration: Designing agile team structures and workflows to support the dynamic needs of live service games.
  • Harnessing Player Data for Strategic Insights: Using analytics to drive decisions on game updates, feature development, and monetization.
  • Maximizing LiveOps Efficiency: Implementing tools and best practices to manage content delivery, events, and ongoing player engagement.
  • Building a Culture of Rapid Issue Resolution: Developing proactive monitoring and response systems to maintain service quality and player trust.
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Candace Corrales

Live Operations Producer, Release Management
Singularity 6

Stream B - Delivering LiveOps Excellence in Live Game Products

4:00 pm - 4:25 pm Networking Break


4:25 pm - 4:30 pm Chair Remarks


4:30 pm - 4:55 pm Building Endless Worlds with Generative AI

Irena Pereira - CEO - Founder, Unleashed Games


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Irena Pereira

CEO - Founder
Unleashed Games

4:55 pm - 5:30 pm Panel: Why Don’t We Just Do Single Player Games?

Max Mayrock - Founder, Stealth
  • What Do Players Really Want? Sharing perspectives on player preferences—are they drawn to immersive, story-driven experiences of single-player games, or is the growing appetite for live, interactive, and evolving content impossible to ignore?
  • Debate whether the one-time investment in single-player games with a clear launch and completion cycle offers greater financial security compared to the ongoing demands and uncertainties of live service models.
  • Success, Failure, and Risk in Live Service Gaming: The investment required to sustain live games—ongoing content creation, infrastructure, and player retention strategies—and the high risk of failure if engagement falters. Is the potential for massive, long-term success worth the significant upfront and operational costs, especially when many live games struggle to break through?
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Max Mayrock

Founder
Stealth

5:30 pm - 5:35 pm Closing Remarks


5:35 pm - 5:40 pm Close of Conference