Crystin Cox

Head of Publishing ArenaNet

Crystin Cox has been making games for 21 years and is currently the Head of Publishing for ArenaNet, makers of the Guild Wars franchise. She previously served as the Director of Business Strategy for Xbox Game Studios Publishing and before joining Xbox in 2019, she spent 16 years as a game developer working on large scale, online games with teams at ArenaNet, Nexon, and Disney. Over the course of her career, Crystin has focused on game design and direction, monetization strategy, and LiveOps while also being active in the game developer community as a frequent speaker and advisor, and as the host of the podcast The Art of LiveOps.